FYI
(Tips We've Learned For You)

    Sometimes it's better to make mistakes on your own so you can learn first hand the successes and failures of a particular move. Other times, it really is better to let someone else make the mistakes and then you can learn form them without the hardship or distress. We've decided to give you a few helpful hints that could ease your frustration and help further your success. But of course, if you would rather repeat any of these 'mistakes' to learn first hand, we have warned you first.

  • Using email on sign-up forms:
    - As an experiment a few weeks ago, we decided to see how much email was actually SPAM from 'trusted' free online email systems. Not to negate any particular service, the same process was repeated on the top 3 free email services.
    <<The Test>>
    We took an online survey to get a $50 gift card from a major department store chain... we took the same survey for all 3 email accounts. It was pretty simple - do you like this, would you buy that, yes or no - and of course... what is your email address.
    <<The Results>>
    Checking the emails the next day was the biggest surprise! We did get a response from the survey saying we needed to confirm our gift card, but there were also almost 30 other emails offering everything from more gift cards to credit cards to dating services. All 3 email systems that claimed to have SPAM filters and block unwanted email. There were anywhere from 20 to 40 emails that could be considered SPAM. Within 4 days, we had received over 400 emails for each account. All of the test accounts to date are still getting 20+ junk mails per day - even when marked as SPAM.
    <<The Solution>>
    Never use your primary email account (or your primary business account) to sign-up for anything unless you know how the email address will be used. Even privacy policies do not protect your information if a company is sold or goes out of business - your information could be used or sold to someone else.
    .
  • Keeping Your Private Information Private:
    - We ran this test some time ago, but still have the results that may or may not surprise you. If you think you're safe, you need to keep reading.
    <<The Test>>
    We took an extra PC that had recently been repaired and connected it to the internet with no login password, spyware or antivirus program. We know - in today's world why would we, but this was the experiment. We did nothing with the system for 2 weeks, other than leave it connected to the internet.
    <<The Results>>
    In the first week we logged over 100 hacker attempts to access the computer and 7 successful attempts. Each of the 7 attempts used generic access passwords while trying to access email (either to send email or access the contacts list). Several of the attempts went beyond email and changed user settings allowing access to the complete PC. The PC was stopped when a virus was installed and attempting to send the virus through other computers that were vulnerable as well.
    <<The Solution>>
    We've found hundreds of emails and spoken to many agents who still use 'password' as a password, or something so simple any novice hacker with some time could do serious damage. You may think "I don't have anything on my computer worth hacking", but any information, or even the use of your system for malicious activity can be harmful. If you are not using an alphanumeric password (letters and numbers) or using different passwords for different accounts, you really could be in serious trouble and not even know it.
         Your client list and your business can be used against you, so use different passwords for different accounts - If you use the same password for all of your accounts, if a hacker figures out one - they have them all.
         Protect yourself and your business anytime you can. Take steps to make sure your information remains private.

Other Tips:
Use an antivirus program and update it regularly.

Back-up your most vital information on a regular basis (schedule and appointment for yourself to make sure it gets done)

 Keep working your plan!


WEBSITE OF THE WEEK

Post YouTube Listings

Who doesn't know about YouTube? But did you know there is a community of listings on the website where you can post your own videos. If you don't have a handy mini video camera, they're inexpensive and easy to use, and all of them allow you to copy and edit your seller's home video!



Personal
TECH TIP
SECRETS FOR SUCCESS

Sellstate Personal Tech Tip | Secrets for Success

Text Messaging
PART 4

Text Messaging has become an everyday part of life for some people. Learn the rules for business text massaging and how to most effectively  communicate with your customers and clients. Tap into a new source of business by sending text messages to stay in touch.

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(Web Version)

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(Adobe Reader Version)



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"Experience is the name everyone gives to their mistakes."
Oscar Wilde (1854 - 1900)

FAQ: Frequently Asked Questions
~ Real Estate Edition ~

Q: There a local real estate events every month, should I go?

A: There is no better way to get familiar with your industry, community and other professionals than to attend local and regional events. Even if your local events charge a minimal fee, you should take advantage of the event. If your local association doesn't have regular events, look toward your state association and other associations that may be close. Making relationships with other real estate professionals outside of your area could have positive benefits for your business. Make a special effort to attend every event you can (no matter if they are offering continuing education). It can only make you better!


Do you have a question? The Sellstate FAQ is here to help.
Send us your real estate related question and we'll share the answer with members of the Personal Business Mastery.
faq@sellstate.com


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© Copyright 2008 Sellstate Realty Systems Network, Inc. All Rights Reserved. Sellstate Personal Business Mastery Newsletter provides advice and suggestions for improving the real estate related client/customer relationship and development of fundamental skills that are becoming a real estate professional. Following the advice of any real estate professional is considered 'advice' and does not ensure personal success. Sellstate provides training and advice to real estate professionals to assist their real estate careers. Any advice given is based on real estate experience and systems that have been put into place as the primary and fundamental structure of business development. Subscribing to or use of Sellstate Personal Business Mastery Newsletter does not certify success; however, the advice and suggestions given as part of the Sellstate Personal Business Mastery Newsletter and training can increase the ability for real estate success, procurement of listings or real estate sales, and further develop the skills necessary for a professional real estate career.

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